Yeah. Bob Geldof really means what he says, and mostly just goes around quietly doing it.

Not sure if you're old enough, but I was 16 when "Do they know it's Christmas" came out, and that was just a bunch of people doing something they thought would help, and (forgive me for sounding like Linus in the Pumpkin Patch here) it was all very sincere.

Don't get me started on the "We are the World" crap. :)